Are sub ten dollar wines the future of North American Wine?

Over the last few years starting with the infamous Two Buck Chuck downright cheap wines have appeared on the retail store shelves. At first these wines were little more than plonk, or oddities, however with the judicious use of science and large-scale manufacturing techniques, this wine is here to stay, and the quality keeps improving. You can now go to any grocery store in California, and without any difficulty find a perfectly drinkable bottle of wine for under $3.00.

The purpose of this article is to look at this huge market segment from the eyes of a small to mid sized winery and the economic implications that growth in this segment will bring to the market.